Box Vox

packaging as content

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January 13, 2011

Packaging & What Lies Beneath

Dom-HM

While looking into the orthographically-projecting “Dish Doctor” box, I happened to see the Marc Newson designed “Black Box” for Dom Pérignon (via: PopSop) which reminded me that, in addition to the narrowly defined orthographic projection, there are other, less geometrically exacting ways that the surface of a package can reveal its contents.

Newson’s “Black Box” is essentially a black polycarbonate “clamshell” package with a green strap, but since the package itself has a label, it’s hard to distinguish it from an actual bottle at first glance.

The H&M shirt box design by Linn Gustafsson uses whimsical illustration of a striped shirt—but without the extra front & side views of the “Dish Doctor” box. Here, the box in its entirety is meant to represent the shirt contained. (i.e.: no background.)

The photo below (from today’s NY Times) show some of Rick Genest’s skeletal tattoos, which achieve a similar reveal-what-lies-beneath effect. Seeing that he’s a smoker set me to thinking about his cigarette brand…

PackSkin Upper photo by Nicola Formichetti; lower photos of Robert Brownjohn’s Bachelor Cigarettes packaging

Randy Ludacer
Beach Packaging Design

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