Box Vox

packaging as content

January 19, 2011

1 Shot Beer & Cigarettes

1ShotBeer2

Following our “1 Shot” paint thread, brings us to Lance Freitag’s “1 Shot Paint / Limited Edition Package” 

“This project was for my typography 4 class…  I decided to do a special package for the pinstriping culture. I used 1 Shot paint as my company, they play a very large roll in the culture. I rebranded 1 shot, I didn’t want to use their existing logo.”

Lance Freitag on Behance

Debated with myself whether it would be just too obnoxious to put a “[sic]” after “culture” since it’s gernerally kulture with a “K” in this context…

Interesting, that Freitag’s package contains beer & cigarettes, rather than paint. Another attempt to combine smoking & drinking under the banner a single popular brand? Seems like a long shot to envision a paint company getting into alcohol & tobacco, but no crazier than Marlboro Beer, I suppose.

1ShotBeer1

(See also: our earlier posts during Smoking & Drinking Week)

Randy Ludacer
Beach Packaging Design

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