November 18, 2010
Bombay Sapphire Layers Christmas Edition (via: Packaging of the World)
Super multi-layered packaging. On the one hand, it attracts and intrigues us. [See: surprise ball] It heightens the ritual of opening. So many layers—what the hell is in here? The diamond ring that comes in a refrigerator sized box.
On the other hand: super wasteful. So much packaging for such a little thing. You’re Amazon.com and your customers are getting pissed off. (photo below from Tamaraberg’s Flickr Photostream)
Sometimes the concept is naturalistic. (e.g. the layers of an onion) Other times, recursive like Matryoshka dolls (Russian nesting dolls).
A McDonald’s coupon promotion (via: PopSop)
(More layers of nested packaging, after the fold…)
A “Russian doll” envelope promotion
The multicolored, multi-layered artwork of Jen Stark (above, left)—while not packaging, does hold a certain fascination for package designers. Coarse’s brand packaging (above, right) seems to show her influence, as does Paul Betowski’s nested 2011 calendar, below.
(via: Design Context)
The nesting doll idea — otherwise similar, multi-sized containers fitting into one another — also brings to mind package arrays like the photo above. While these boxes could be nested together, that would certainly defeat their main purpose: to contain different sized products. (ball bushings, in this case)
I wonder if anyone has ever packaged their product line in a variety of different sizes, but with the added feature of packaging that could be reused as a nesting toy? A line of Mr. Bubble Matryoshka dolls, for example: “Each size sold separately. Collect all 10!”
Beach Packaging Design