Box Vox

packaging as content

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November 19, 2010

Naef Packaging

NaefCella

Yesterday’s exploration of nested packaging leads us inevitably back to subject of nesting toys and to German mathematician, Peer Clahsen’s “Cella.” (Designed for Naef in 1979) Again, these are like Matryoshka dolls—only more modern and geometric. As with the early Rubik’s cubes, the products are fascinating, but it’s also interesting to check out the graphic design of the original packaging.

I like the multicolored Naef logo with the stacked “a” and “e”—which seems related to Naef’s building block products, but in in a subtle way.

NaefRubik

Naef’s version of a Rubik’s Cube

(Some videos of “Cella” & another Naef nesting toy, plus more vintage packaging, after the fold…)


Cella demonstration video

“Angular” — the 2D version of the “Cella” in spectral colors

Gift idea: buy a Cella —(if you can afford it—they retail from around $130–$200)—then wrap it up in a series of consecutively larger and larger boxes. Then present your gift to a recursively-inclined loved one.

(See also: Politechnika Packaging)

Randy Ludacer
Beach Packaging Design

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