Box Vox

packaging as content

November 11, 2010

Crocodile Boxes—Alligator Bags

CrocBoxes

Four points:

1. A couple of crocodile theme boxes with jagged teeth. Top photos: a Lacoste cologne box that unfolds into a mascot-crocodile by José Luis Sobrino, of the School of Art Pedro Almodóvar (Ciudad Real) and Juan Vicente Ferreres, from Escola Massana (Barcelona); lower photo: children’s department store packaging by Lowe Brindfors. (via: Lovely Package)

Lacoste4 2. My paternal grandparents, when they were alive, used to live in Miami. I remember once (in the late 1950s—early 1960) someone my mother obtaining some embroidered alligator emblems which were then sewn onto shirts for my grandfather, my father, my little brother and myself to wear for a photo. At the time it was all about Florida and the alligators, but looking back I now realize it also had branding implications…

Jean René Lacoste… was a French tennis player and businessman. He was nicknamed “the Crocodile” by fans because of his tenacity on the court; he is also known worldwide as the namesake of the Lacoste tennis shirt, which he introduced in 1929.

Wikipedia entry on Lacoste

… and maybe cultural implications as well:

“There are two major classes of snobs I think. One class includes people that take little alligator labels and sew them onto their shirts. These snobs get the alligator labels from the second class of snobs — the people that buy genuine Lacoste shirts and promptly remove the alligator labels.”

From a ClubWRX.net forum post discussing auto “badging/debadging

(Two additional “points” follow, after the fold…)

BabyAlligator 3. But “crocodile” and “alligator” are not synonymous. The Lacoste logo is evidently a crocodile—not an alligator. In Florida, however, there are alligators. I remember seeing shelves full of taxidermied baby alligators (like the one on the right) in the souvenir shops of various tourist attractions when I was a kid.

4. Meanwhile, in nearby Cuba: alligator bags.

EbayAlligatorBag

Randy Ludacer
Beach Packaging Design