Box Vox

packaging as content

November 30, 2010

Martha Stewart & Tareyton Cigarettes

TareytonMarthaLeft: Tareyton Cigarette pack (logo design by Raphael Boguslav); right: still from 1960s Tareyton commercial

I’m terrible at identifying faces and I’m not saying for sure that this is Martha Stewart, but just hear me out…

Stewart began a modeling career. She was hired and appeared in several television commercials and magazines, including one of Tareyton’s famous “Smokers would rather fight than switch!” cigarette advertisements.

from Wikipedia’s entry on Martha Stewart

Okay, but was it a Tareyton TV commercial or a Tareyton print ad? (The quote above is ambiguous.)

Many actors who would later become well-known for other reasons appeared in the Tareyton ads. Examples include future entrepreneur Martha Stewart, who appeared in a print ad, and actor Lyle Waggoner, who was featured in a television commercial in 1966.

from Wikipedia’s entry on “Us Tareyton smokers would rather fight than switch!

If this Wikipedia entry is correct and there is a Tareyton print ad in existence in which Martha Stewart has a black eye, then I suggest it might be the one below, on the right:

61-65
The photo on the left is Martha Stewart in 1961; the ad on the right is from a 1965 magazine

Some sources, however, suggest that it was actually a television commercial that Stewart had appeared in. In discussing Tareyton ads in general, MsBlueSky emphatically states on her Flickr site:

FACT: A then 25 year old Martha Stewart appeared in one of Tareyton’s television commericals in 1966 with Lyle Waggoner, a 70s TV actor.

That commercial is below, although I am unconvinced that the actress appearing in it is Martha Stewart. (Also: Stewart’s modeling career was supposed to have been while she was a teenager, so the “25 year old” assertion seems wrong, as well.)

In an interview with Larry King, however, Stewart does say that she appeared in a Tareyton commercial:

STEWART: During high school, I became a photography model. I was at the Stuart Agency (ph) and also at the Ford Agency. So I did modeling.

KING: Were you a successful model?

STEWART: Yes, I was. I mean, I wasn’t what is considered successful now with million-dollar contracts, but I made $35 an hour to start. Then I went up to $50 an hour. That was a lot of money in those days.

KING: Were your family happy with this?

STEWART: Oh, they were very happy and allowed me to save my money for my education. So it was all saved. And I remember making some commercials. I did a Lifebuoy soap commercial.

KING: You did?

STEWART: Well, when I was like 15.

KING: Lifebuoy, Lifebuoy.

STEWART: I played a young married. Can you imagine? As I say, I was 15-years-old. And then I did a Tareyton “I’d rather fight than switch” commercial, you know? And then I practiced smoking…

KING: You did a cigarette commercial?

STEWART: I know. I tried to smoke for a week. And when I finally made the commercial, all I had to do was hold the cigarette like that. So…

KING: You didn’t blow it out in that phony fashion?

STEWART: No.

CNN transcript of “Interview with Martha Stewart, Martha Kostyra
Larry King Live, December 22, 2003

That being the case, I think it’s more likely that the video below is the Martha Stewart Tareyton commercial in question.

But go ahead. Tell me I’m wrong.

Randy Ludacer
Beach Packaging Design

November 29, 2010

Cigarette Pack Charms

TareytonTwo Eppy miniature Tareyton cigarette packs via The Mule Wagon Antiques & Collectibles

Among the charms made to resemble tiny packages, cigarettes figure prominently. Some of these were kid’s vending machine charms, of the type we featured last Friday

GumballCigarettes
9 cigarette pack charms from Eureka Gumball Charm Nirvana

Not the sort of toys today’s parents would encourage their children to play with, but no surprise that toys like these would be around in the late 1950s and early 60s. (In those days, candy cigarette packs and the like were considered culturally acceptable products for children playing grown up.)

Other, earlier cigarette pack charms seem to have been intended for an older demographic…

CigaretteCharmBracelet Charm bracelet and charms via: WorthPoint.com

“American teenagers in the 1950s and early 1960s collected charms to record the events in their lives.”

Wikipedia entry on “Charm Bracelets

If such charms were intended to commemorate significant teenage events, one has to wonder, “What milestones were being commemorated here?” Learning to smoke? Changing brands? 

(More examples, after the fold…)

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November 26, 2010

Packaging Charms

PackagingCharms

A revelation to me that supermarket gumball machines once contained miniature consumer packaged goods.

These photos from Eureka Gumball Charm Nirvana are only a small sampling of what’s out there for collectors of tiny supermarket charms.

(Some display cards, after the fold…)

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November 24, 2010

Campbell’s Thankgiving

Flag-Can

Two things relating to the Package as Pixel thing:

1. An embossed tin Campbell’s Soup sign (circa: 1900–1910)

“A gorgeous and rare embossed tin sign for Campbell’s Soup, predating Warhol’s Pop Art by half a century is an attention getter. Most of these signs were destroyed when public opinion of the day deemed it to be a desecration of the American Flag. It comes to the Julia block with an estimate of $10,000/15,000.” [Sold for $18,400]

2007 Julia Auctions

2. From Canstruction New York 2010: a large Campbell’s Soup can made out of canned food — including other, possibly competing brands (e.g. Hunt’s Sauce).

Similar to Mary Campbell’s Food Can Mandala, Canstruction’s sculptures are later dissembled and donated to community food banks. (See also: Bean Can)

(One more thing, after the fold…)

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November 23, 2010

Edge-Matching Puzzles

VessCola

Em-pepsi-spanish-crop Following our recent puzzle/packaging thread, I learned about these promotional edge-matching puzzles on Rob’s Puzzle Page. (Photo on the right is from Rob’s page; photos above and below are from eBay)

Quite a few companies put out advertising-puzzle premiums based on Edwin Lajette Thurston’s 1892 patented puzzle. (Sometimes they’re called “Mystery Puzzles.”)

I like that the puzzle’s geometry requires the product packaging to be shown at every orientation—sideways, right-side-up, upside-down. I like the harlequin motif and the four-color mapping.

Pictorially, I think these would make such cool paintings—anachronistically bridging the gap between pop and op. They could be modular like the puzzle, itself, and hung up in different arrangements. (Even when they’re assembled incorrectly they still look great.)

CalumetPuzzle

(Thurston’s Patent and a Vess bottle cap “Mystery Puzzle,” after the fold…)

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November 22, 2010

Back in the Boxes

BackinBoxes

Packaging for two products, each called “Back in the Box”

BackinBox2 1. Back in the Box™ by Classic Games Company was a packing puzzle in which 17 tetrahedra of various sizes are fit back into a cube-shaped box.

Despite rectangular box inside, the shape of the package is more exotic. Appears to be rectangular box with one corner truncated to make a triangular top flap. A rare example of polyhedral puzzle packaging reflecting its unusually shaped contents, the truncated corner simulates the shape of the tetrahedrons inside. (Photos, on right and above, left are from Baxter Web Puzzles)

2. “Back in the Box” the 1994 seven-song "David Byrne" CD: design and photography by Deborah Norcross.

I like the blurry photo of the little box, and of course I want to know, what did it once contain that we are now meant to imagine going back in the box?

Byrne

Note: track one is parenthetically entitled, “Vox in the Box mix” 

Randy Ludacer
Beach Packaging Design

November 19, 2010

Naef Packaging

NaefCella

Yesterday’s exploration of nested packaging leads us inevitably back to subject of nesting toys and to German mathematician, Peer Clahsen’s “Cella.” (Designed for Naef in 1979) Again, these are like Matryoshka dolls—only more modern and geometric. As with the early Rubik’s cubes, the products are fascinating, but it’s also interesting to check out the graphic design of the original packaging.

I like the multicolored Naef logo with the stacked “a” and “e”—which seems related to Naef’s building block products, but in in a subtle way.

NaefRubik

Naef’s version of a Rubik’s Cube

(Some videos of “Cella” & another Naef nesting toy, plus more vintage packaging, after the fold…)

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November 18, 2010

Nested Packaging: Surprise Balls & Russian Dolls

Bombay

Bombay Sapphire Layers Christmas Edition (via: Packaging of the World)

Super multi-layered packaging. On the one hand, it attracts and intrigues us. [See: surprise ball]  It heightens the ritual of opening. So many layers—what the hell is in here? The diamond ring that comes in a refrigerator sized box.

On the other hand: super wasteful. So much packaging for such a little thing. You’re Amazon.com and your customers are getting pissed off. (photo below from Tamaraberg’s Flickr Photostream)

WastefulShipping

Sometimes the concept is naturalistic. (e.g. the layers of an onion) Other times, recursive like Matryoshka dolls (Russian nesting dolls).

BigMacCoupon

A McDonald’s coupon promotion (via: PopSop)

(More layers of nested packaging, after the fold…)

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November 17, 2010

Tattooed Consumer Packaged Goods

TATOOS

We’ve already touched on CPG tattoos yesterday and last week. Here now is a fuller accounting of the product range that some loyal consumers are wearing. Permanently.

Note: The upper right photo of the man with the Hellmann’s Mayonnaise tattoo is © by Robert “Ferd” Frank who played in a band called the Aerovons and recorded an album called Resurrection [album cover here] at Abbey Road in 1969 and who later played bass with John Cougar Mellencamp.

Randy Ludacer
Beach Packaging Design

 

November 16, 2010

Jack Daniel’s Mustard

JackDanielsMustard2

I bought and photographed the jar above in 2008, but I’m only now getting around to posting it.

Jack Daniel’s Mustard: another surprising —(but not completely counter-intuitive)— brand extension.

Bic-Harley Managers often introduce brand extensions that differ significantly from their current product lines (e.g., Jack Daniels Mustard). Even though they do not introduce these extensions with the expectation that they will be negatively received or perform badly, such problems may indeed happen (e.g., Bic Perfume, Harley Davidson Wine Coolers).

Managing Negative Feedback Effects Associated With Brand Extensions: The Impact of Alternative Branding Strategies
(1997) by  Milberg, Park & McCarthy

Unlike the ephemeral Marlboro Beer, Jack Daniel’s Mustard (manufactured by Marzetti and on the market for at least 13 years) appears to be enjoying some longevity. (And may just be the tip of the iceberg for Jack Daniel’s brand extensions.)

(More mustard varieties, after the fold…)

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