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October 14, 2010
Don Draper’s Daughter on Droste Effect Packaging
An unexpected frisson of identification for me on Mad Men last week, when Don Draper’s daughter, Sally said:
“When I think about forever I get upset. Like the Land of Lakes butter has that Indian girl, sitting holding a box, and it has a picture of her on it, holding a box, with a picture of her on it, holding a box. Have you ever noticed that?”
Indeed, we have noticed that Land O’Lakes box and a growing collection of other “Droste Effect” packages, as well. (See: our entire Droste Effect category)
Nice to think that the idea of packaging-infinity has now been forever embedded into mainstream culture, but I get upset when I cannot find an embed-able video clip of the scene to include here. Happily, you can watch it on Jezebel.com
Randy Ludacer
Beach Packaging Design
Kudos
Consumer/Culture
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Rob Walker’s Design Observer Blog
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The MKTG Tumblr Site
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Justin Kirkwood's brand fiction site
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The Unconsumption Tumblr Site
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What did you buy today?
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The Church of Stop Shopping
other pack-blogs
links
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The Man Who Moved Manhattan
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Belgian journalist, Tom Ronse's blog
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