Box Vox

packaging as content

«
»

October 7, 2010

Choi’s Package

Pack-Age-3 (Note: “package” broken into two words—“pack” & “age”)

I don’t know why it is that “registered mail” should scare me so. Why is it that the first thought that pops into my head is: “Who’s suing me?” Do I subliminally associate the post office’s pink registered mail notice with the dreaded “pink slip”? —(Which was never generally pink to begin with.)

Whatever the source of this momentary anxiety, it was with equal portions of relief and delight that I realized that the ‘pack-age’ that I was signing for at the post office was this first volume of Choi’s Package —and that Beach Packaging Design’s work is included!

We’re pleased to be in such good company—other designers, whose work we’ve long admired—some of which I’ve even written about here on box vox.

Here’s how our 3 pages look… (click photos for close-up view)

WalmartPillowCases

(More pages, after the fold…)


FreshIdeasPage

Also included in the Choi’s Package book, was our (non-winning) entry in last year’s Package Design Magazine's Makeover Challenge.

CasaViscoPage

Randy Ludacer
Beach Packaging Design

2 Responses to “Choi’s Package”

  1. Hernan Braberman says:
    October 7, 2010 at 9:32 pm

    Hi Randy, from the magazine pictures I can notice that we are page neighbors. Best Regards from Buenos Aires. Hernán from Tridimage.

  2. Randy Ludacer says:
    October 8, 2010 at 7:15 am

    Hello Hernán (from Tridimage in Buenos Aires),
    As I say, we are in good company! Thank you for commenting. -Randy