Box Vox

packaging as content

July 29, 2010

Tylenol Children’s Elixir


Tylelnol1950-300x225 Another vehicular pack, this one from 1955—(the year I was born.)

McNeil [Laboratories] first sold acetaminophen in 1955 as a pain and fever reliever for children, calling it Tylenol Children’s Elixir. Appropriately for an antipyretic, it was sold in a package that looked like a red fire truck.

“A Festival of Analgesics” Chemical Heritage Foundation, 2001

And it also came in a package that looked like an orange school bus. (Or was that a yellow school bus?)

(See also: Medicine Cabinet Candy)

Randy Ludacer
Beach Packaging Design