Box Vox

packaging as content

June 28, 2010

The Bridget Riley Look

RileyLook

Upper left: painter, Bridget Riley (mid-sixties photo by John Goldblatt); on right “Paper Caper” brand “Op Art” paper dress and packaging; lower left: detail of 1966 photo by F.C. Gundlach of Brigitte Bauer, wearing an “Op Art” swimsuit by Sinz Vouliagmeni (via Art Blart); on right: “Antivert” Vertigo drug packaging (via: DJ Misc)

"Manufacturers of all kinds have been trying to give their packaging the Bridget Riley Look, and have harassed the gallery with unwelcome offers. The most ironic proposition to date has come from the manufacturer of a headache remedy.”

John Canaday, “That’s Right It’s Wrong
The New York Times, Mar. 14, 1965

Some more recent examples of Bridget Riley’s continuing influence, below:

OpArtPacks

Upper left: Siggi Eggertsson’s Coke poster for Armchair Media; on right and below: Dhanyhaploy Nutkasem’s “Optical Illusion Packaging” conflates optical illusions with seasickness and “dizzy headaches”; 2nd and 3rd row left: Meeta Panesar’s “Op Art” wine packaging—note “Op Art” typography—(via: PopSop); lower right: Akroe’s Vogue Cigarette packs (via: PopSop)

(Tomorrow: the product category that has most enthusiastically embraced “the Bridget Riley look”.)

Randy Ludacer
Beach Packaging Design