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April 21, 2010
Politechnika Packaging
Photo of the original “Büvös Kocka” packaging via: Baxterweb Puzzle Auctions
When Erno Rubick’s famous puzzle first came out in 1977—before Ideal Toy Corporation got involved—it was called “Büvös Kocka” (Magic Cube) and was manufactured only in Communist-Bloc Hungary by Politechnika Ipari Szövetkezet. (aka: Politoys)
The puzzle was first packaged in this interesting folding carton—(with integral hang hole flap).
(More folding cartons, after the fold)
On left: “Büvös Kocka” packaging, signed by inventor, Erno Rubik; on right: a collection of Politoys-Politechnika cartons (via: Georges Helm’s Galleries)
The Americans: Ideal Toy Corporation’s first type of Rubik’s Cube carton (via: Georges Helm’s Galleries)
The Russians: on left, a Russian Rubik’s Cube knock-off—(note: the similar hang-hole/flap); on right, a properly “licensed” Russian Rubik’s Cube—“Manufactured under license from Konsumex-Politoys, Hungary” (via: Georges Helm’s Galleries)
The same type of Politoys-Politechnika folding carton was also used for Rubik’s “Magic Dominoes” puzzle (via: ebay)
Randy Ludacer
Beach Packaging Design
Kudos
Consumer/Culture
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Rob Walker’s Design Observer Blog
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The MKTG Tumblr Site
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Justin Kirkwood's brand fiction site
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The Unconsumption Tumblr Site
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What did you buy today?
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The Church of Stop Shopping
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links
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The Man Who Moved Manhattan
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Belgian journalist, Tom Ronse's blog
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