March 19, 2010
Maybe, as with Oldenburg‘s giant toothpaste tube, there’s some subliminal identification at work here. (toothpaste extrusion = bodily excretion?)
A product line, the manufacturer hopes to extend: from toothpaste to shampoo to cartoon licensing…
Novelty bathroom accessories like these will inevitably also contain a certain gag gift gestalt. The Coca Cola Zero tube, however, struck me as particularly odd: it’s soda, packaged in a toothpaste tube. Only it’s not really soda, it’s toilet paper! Get it?
Beach Packaging Design