Box Vox

packaging as content

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December 15, 2009

Tin Can Telephones

The tin can telephone or “string phone,” though not the beloved childhood toy it once was, still lives on as symbolic shorthand for “communication” on stock photo sites and in the occasional television ad. This campaign for Progresso Soup makes interesting use of the device—each commercial showing consumers using empty Progresso Soup cans to engage in various tin-can-telephone conversations about the product.

(Another “string phone” film, after the fold…)

Kazuhito Nakae’s moody “string phone” features a packaged paper-cup style string phone set that lonely protagonist, “Nico” purchases at an antique store.

Randy Ludacer
Beach Packaging Design

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