December 2, 2009
Maybe this should be my last post about Marlboro cigarette packaging. It started out innocently enough with the “flip top box” research, but I as I keep finding more and more Marlboro-related topics, it’s starting to feel a bit too much like chain smoking. Someone might mistake boxvox for some kind Marlboro brand “fan” site—the smoker’s equivalent of, say, the “Method Lust” blog. And It’s not like I’m a smoker. I can quit any time.
Which brings us to Brazilian sculptor, Jac Leirner. Like John Norwood—(who we covered: here)—the raw materials for her artwork above (entitled “Lung”) were accumulated via the artist’s own cigarette habit.
Lung (1987) was made at the time she gave up smoking. 1200 Marlboro packets (three year’s smoking) were dismembered into their constituent parts: each part, massed together, became a distinct sculptural entity and metaphor for the Lung. Together these made up the ensemble of the exhibition. One was made of the cellophane strips that you pull off first. another with the foil inner-wrappings. another with the price tags. and so on. Only the cigarettes were not there: they’d ‘gone up in smoke’.
(A photo of this sculpture from a distance, after the fold…)
“Lung” 1987, (Marlboro cigarette packages strung on a polyurethane cord); photo from the Museum of Modern Art
Beach Packaging Design