Box Vox

packaging as content

September 28, 2009

Bottle Fish, Can Fish

BottleCanFish

Left: Canada Dry beverage ad (from Mississippi Pack Ratz); right: vintage Chicken of the Sea ad (from I don’t remember where)

The idea of product packages swimming around in the open sea must have seemed like a cute, whimsical notion in the 1950s. Nowadays, with the negative associations of beach pollution and the floating “garbage patch,“ it’s hard to imagine anyone in advertising floating this concept as a way of promoting consumer packaged goods.

Randy Ludacer
Beach Packaging Design

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