September 28, 2009
Left: Canada Dry beverage ad (from Mississippi Pack Ratz); right: vintage Chicken of the Sea ad (from I don’t remember where)
The idea of product packages swimming around in the open sea must have seemed like a cute, whimsical notion in the 1950s. Nowadays, with the negative associations of beach pollution and the floating “garbage patch,“ it’s hard to imagine anyone in advertising floating this concept as a way of promoting consumer packaged goods.
Beach Packaging Design