Box Vox

packaging as content

July 6, 2009

Big Giant Cola

BigGiantCola

From ArtStudioMgr’s Flickr Photostream: Big Giant Cola anthro-pack sign. Although Big Giant Cola seems to be more associated with baseball—(baseball player on their bottle, and promotional, Styrofoam baseballs, etc.)—for a time they promoted themselves with a circus strong man bottle. (A couple of ads below.)

BigGiantAds
Two 1959 ads from Ecrater.com—on left for sale for 4.99: on right: for sale for $6.95

But it wasn’t all athletes and strong men with Big Giant Cola, they were also after the big giant brain demographic. What promotional swag did they come up with for that market?

(After the fold…)


47 

16 oz. Pocket protectors.

Randy Ludacer
Beach Packaging Design