Box Vox

packaging as content

April 19, 2009

Amp Can

AmpCan2

In preparation for my “Songs about Packaging” September performance (on top of Fresh Kills Landfill) I’ve been looking into battery-powered amps. Although the landfill is a good source of methane (and is already heating 22,000 homes a day here on Staten Island)—there is no place to “plug in” on top of a capped garbage mound. So, rather than go acoustic, I’m thinking a Fender “AmpCan” might be the appropriate choice. An amplifier designed to resemble a can of house paint—(packaged in a cardboard carton).

It seems to be a discontinued product, although it’s still featured on Fender’s Australian web site. I got mine on eBay. Like a lot of music products, the graphics are sort of lame. Embossed-label typography in the manner of a punk fanzine. Radial Japanese-rising-sun-style bursts. And silhouettes. Can’t decide which silhouette I should be identifying with: the guitar rocker or the skater guy? (The rechargeable battery in this thing is heavy in the way that a car battery is heavy, so I can’t really see it as a great thing to skate-board with—unless your were doing some tricks requiring extreme ballast.) Not sure yet if I am OK with the tone. Further experimentation is needed to see whether this amp will serve on top of the landfill.

Still, it’s got 2 channels: one for vocals—one for guitar, and it’s shaped like a paint can!

Randy Ludacer
Beach Packaging Design

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