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November 24, 2008
Mountain Dew Whiskey
“Mountain Dew” whiskey from a 1902 mail-order leaflet. (From Duke Libraries Digital Collection.)
Mountain Dew, the soda pop, has traveled a long way from its early 1940s origins. Younger consumers may have missed its 1960s Beverly Hillbillies-style roll-out with Pepsi’s “Yahooooo! Mountain Dew! It’ll tickle yer innards!” campaign. I was 8 in 1964 and, although I remember that campaign, the humorous references to moonshine went over my head.
(See the full mail-order whiskey ad and a Mountain Dew collection, after the jump)
“Mountain Dew” whiskey from a 1902 mail-order leaflet. (From Duke Libraries Digital Collection.)
On left: a 1951 six-pack of Barney & Allie Mountain Dew Bottles; on right: Donnie Medlin’s Mountain Dew collection.
Randy Ludacer
Beach Packaging Design
Kudos
Consumerism
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Rob Walker’s Design Observer blog
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The MKTG Tumblr Site
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The Church of Stop Shopping
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links
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The Man Who Moved Manhattan
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Belgian journalist, Tom Ronse's blog
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