Box Vox

packaging as content

September 30, 2008

Ray Patin Package

Raypati463Another anthropomorphic package. This one from Ray Patin Studios, circa 1950s–early 1960s. (Via Animation Archive …via Dan Goodsell)

Randy Ludacer
Beach Packaging Design

September 28, 2008

Codd-neck Bottles

FloridacoddI guess it’s natural, when we encounter something we’re not familiar with, to assume that it’s something new. So it was with me, when my kids were very young and they wanted to get those Japanese Ramune soda bottles with the marble stoppers, that I had assumed that these bottles were a new new-fangled type of packaging from Japan. (An interactive packaging gimmick meant to appeal to kids.)

These photos from eBay of an antique bottle (dug up on the banks of the Indian River in Fort Pierce, Florida) made me realize, I had this all wrong.

Coddpatent

The “codd-neck bottle” bottle was actually invented and patented in 1872 by English mechanical engineer, Hiram Codd.

There were a number of patents by Codd and others involving bottles with integral ball stoppers. (See Bottlebook.com)

Codd-neck bottles with a glass “marble”—(and a special chamber to prevent the marble from blocking the neck when pouring)—became the standard.

Old Codd-neck bottles are fairly rare, in part because for over 100 years, children have been breaking them open to obtain the marbles. (To this day, people will go to great lengths to get at those marbles!) As a result bottle collectors must pay a bit more to obtain an antique bottle like the one found in Florida.

(More photos and codswallup, after the jump…)

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September 21, 2008

Medicine Cabinet Candy

Bandaidtoothpaste3
More cross-referential candy packaging. Toothpaste tube & band-aid tin—candy packaging that would look right at home in your medicine cabinet.

Which set me to thinking about how candy is so often shaped like pills and capsules. Why do we conflate candy and medicine?

To help parents persuade children to take their medicine, manufacturers have (for a long time) added sugar to it, making it more palatable and candy-like. As Mary Poppins sang, “A spoonful of sugar makes the medicine go down.”

Pretend doctor kits from the fifties, in addition to plastic stethoscopes, frequently featured bottles of candy “play medicine” like this vintage “Country Doctor” kit from Ebay.

Countrydoctorkitebay
When my youngest brother was still a toddler—before the introduction of child-resistant caps—he helped himself to a bottle of children’s chewable, orange-flavored Bayer aspirin. Luckily, our quick-thinking baby-sitter discovered him and (with her finger down his throat) helped him to throw it all up into the toilet.

That close call must have been sometime in the early to mid-1960s. In 1970 our US congress passed the “Poisons Prevention Packaging Act” (PPPA) which requires that products, potentially harmful to children, be packaged in a child resistant manner.

Interesting, the term child resistant. Like a lot of people, I’ve been calling those caps “child-proof” and therein lies one of the reasons why child-resistant caps have turned out not to be the life-saving safety measure they were intended to be.

In an article from the 1984 issue of American Economic Review, “The Lulling Effect: The Impact of Child-Resistant Packaging on Aspirin and Analgesic Ingestions,” economist, Kip Viscusi [1] cites an unfortunate, unforeseen effect of the PPPA regulations in leading consumers to overestimate a package’s safety. In a 2007 interview, Viscusi had this to say about safety caps:

In the case of safety caps… there were mandatory safety cap requirements on aspirin and other potentially dangerous products that children might try to get into. So what happened? Because parents thought the safety caps made them risk-free — in fact, they were first called “childproof” caps by the Consumer Product Safety Commission — people started leaving the bottles around in the open rather than storing them, giving kids greater access. In some cases, people left the caps off altogether because they were so hard to grapple with every time you wanted to open the bottle.

Spring 2007, Region Focus
(Region Focus is the quarterly magazine of the Federal Reserve Bank of Richmond)

A 2005 CBS News feature (link to video clip here) showed how easy it was for children to open a
wide range of supposedly child-resistant packaging. Calling this type
of cap “child-proof,” is the sort of misnomer that may mislead parents
into dropping their guard.

Are we underestimating our children’s ability to open tricky packaging, if we trust child-resistant caps? Part of the problem is that candy and pharmaceuticals have been so historically intertwined [2] that children naturally tend to confuse the two.

(More after the jump…)

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September 19, 2008

Florida Water

Floridawater3_7
Up until around 10th grade, I used to live in various parts of Florida. I therefore grew up with the story of Ponce De Leon and his futile quest for the Fountain of Youth. So when I saw this bottle of “Florida Water” (on the shelf at my local Rite Aid pharmacy), its references to Spanish explorers & Floridian history seemed vaguely familiar.

As I recall, most of the naturally-occurring water sources that I tasted while living in Florida, tasted like sulfur-water and—(judging by my current, non-youthful appearance)—those waters (apparently) must not have been the fountain of youth. Not that you’re supposed to drink this type of “Florida Water” I don’t think. [1] Although it does have an appetizingly citrus-like smell…

According to the company’s web site, the label was designed “by the famous French Designer, Du Maurier” and introduced to America in 1808.

The French designer they’re referring to, is actually George Du Maurier, French-born British author and cartoonist. Best known, perhaps, for writing Trilby, the novel that introduced the character, Svengali to the world. “Trilby” was the heroine of the story—the one who Svengali [2] hypnotizes and manipulates. The book was so wildly popular during Victorian times that a number of products were named after its heroine. Everything from brands of soap & toothpaste to trilby hats. There is even a town named Trilby in Florida [3]—(Trilby, Florida is a little to the west of Orlando).

Dumaurier Du Maurier’s self-portrait on left as a young man and in a photo a little while later, proving that for Du Maurier—(as with Ponce de Leon & me)—Florida Water turned out to be no fountain of youth.

Aside from Du Maurier’s “Florida Water” label which has been in use since 1808, he was also known to have created the artwork for at least one bottled water that you are actually supposed to drink.

(More pictures, after the jump…)

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September 16, 2008

Grow It

5boxesI like these tube-style carton sleeves for Gift Republic’s “Grow It” line. (I saw them last month at NYIGF.) The colorful, but economical packaging system for the so-called “garden-inspired starter kits” makes a good impact all together, on display.

Randy Ludacer
Beach Packaging Design

September 15, 2008

Milk Bottle Mascots

Milkmascot1Further to the anthropomorphic packaging mascots of last week are these anthropomorphic milk bottles from the Milk Bottle of the Week site. Illustrations of live milk bottles, whose raison d’être is apparently to remind consumers to return milk bottles to milkman.

I haven't seen milk delivered by a milkman since I was a kid, but It appears they still do it that way in some parts of the UK.

Sort of an implied paradox: a milk bottle crying spilt milk tears.

(A happier anthropomorphic milk bottle mascot, after the jump…)

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September 14, 2008

Surprise Packages

Anythingwhatever_2

Anything & Whatever [1] drinks have been around for a little over a year in Singapore, but the first I ever saw of them, was here in the U.S. at the offices of New York-based distributor Nuvo.

As it was explained to me, it’s a cultural phenomenon in Singapore to hold business meetings at lunch that are so engrossing, that—when the waitress interrupts to take an order—some will just dismiss her with, “Just bring me anything” or “I’ll have whatever.” These beverages, therefore, come in cans that do not specify what the flavor is—although they come in a variety of different flavors. (The ingredients, however, are listed in the usual manner.)

A new trend of products in mysterious surprise packaging? Is there a market in this country for a surprise beverage? There were those Harry Potter “Bernie Bott’s Every Flavor Beans” where you got an assortment of flavors—including at least one bad flavor just to keep things interesting. (See: Five Formerly Fictional Products)

Mysterybox463
This summer, JJ Abrams—(creator of TV show “Lost”)—at a TED Conference (Technology, Entertainment, Design), spoke about the $15 dollar “Magic Mystery Box” (above) that his grandfather got him at a NYC magic shop—that he has never opened. [2]

I also found a web site that specializes in selling so-called “mystery products.”

Mysteryproducts463_2

The brand-dilution of the whole surprise package concept? The packaging for this product line, by the way, looks as if it might have been designed by this man…

(Mystery man, music and footnoted digressions, after the jump…)

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September 11, 2008

Bottled Tea

TehbotolBack in August I found the tetra brick (on left) near the deli and was attracted to its scimitar-like typography. (It’€™s true. I pick up trash in the street and keep it on my desk until I have time to write about it.) Box Vox recently touched on canned tea, so it’€™s only fair that we give equal time to “€œbottled tea” €”which is pretty much what “€œTeh Botol”€ translates to. Sosro’s corporate narrative includes the story of how their tea came to be bottled in the first place.

The Sosro brand, a well known tea brand in Indonesia, is taken from the Sosrodjojo family name, the owners of the company. They started the business of marketing jasmine tea based in Slawi, a small town in Central Java province, in 1940. The first brand was called Cap Botol (or the bottle sign).

In 1965 the Cap Botol jasmine tea was first introduced to Jakarta by promoting the product with… [free samples]. During the free tasting promotion, the jasmine tea was brewed on the spot, but the time required for brewing was too long for some of their more impatient customers. To overcome this problem, the promotion staff brewed the tea in the office before going to the promotion location and poured the ready-to-consume jasmine tea into big pots and pans. However, this technique did not solve the problem; the tea in large pots and pans spilled over on the way before they reached the location.

Another solution was found by placing the brewed jasmine tea in clean used glass bottles, which were normally used for packing soda, soy sauce and other products. It was successful and gave birth of the teh botol (or tea in a bottle) brand name in 1969. The official name was Teh Botol Sosro.

Wikipedia Entry for Teh Botol

So even though the name of the product means “bottled tea” it has come to be sold in tetra bricks—€”with a picture of the original bottle package. An understandable reason for a cross-referential package.

But another question still remains. Why was Sosro’€™s original loose tea product—€”(sold in a box since 1940)—€”given the brand name of “€œCap Botol”€€”The Bottle Sign ?

(See package photos, after the jump…)

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September 10, 2008

Tea Forté

5traydessertTea Forté from designer Peter Hewitt. A pleasing combination of geometric and organic: tall polyhedral infuser packs, each with a disarmingly natural-looking leaf/sprout tag. Although the tall pyramidal shape is not a “close packing” polyhedron, the individual tea-bag/infusers do pack together in a variety of sculpturally intriguing ways.

Ribbonexotics

(A couple more images, after the jump…)

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September 9, 2008

Anthropomorphic Packaging Mascots

Mascotarray A couple weekends ago, the dog and I were standing by the utility pole out in front of the house. I was just standing there. He was doing a bit more. I saw a discarded plastic bottle whose label (below-left) featured a cartoon illustration of a bottle with a smiling face. I picked it up for closer examination. “Big Burst” from American Beverage Corp. I peeled off the label and—(once the dog was finished)—tossed the bottle into the recycling can. Couple days later, I saw another discarded Big Burst bottle across the street and deduced that the deli on the corner must sell ’em. That’s where I bought the orange-flavored bottle (below-center) and where I also found this Big Burst carton (below-right).

BigburstpicsAnthropomorphic cartoon-product mascots used to be pretty prevalent and a lot of them are still around. Usually they are a food-come-to-life sort of thing. But product mascots in which the character is the product’s package “come to life” are little more unusual. Sort of like Droste effect packaging meets Fantasia. Or maybe it’s just the inverse of our recent tendency to think of ourselves and other people as packages. (See: Who’s That Brand?) People are packages and packages are people.

Teenilittlehugcartons
Photo on left from miss brittany’s Flickr Photostream; photo on right from Discoe’s Flickr Photostream

LittlehugretailLooking into the mysterious “Big Burst” bottle, I stumbled upon several other examples from the same company. American Beverage Corporation also makes “Little Hug” and “Teenie”—both of which feature anthropomorphic bottle illustrations. How many other package mascots are out there?

(More packaging mascots, after the jump…)

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