    |
 |
 |
 |
 |
 |
||||
A store shelf is my gallery I am a designer specializing in retail packaging for 20+ years. I love my work. I enjoy creating a need for a product through new design ideas, photography and words. Although I understand that packaging is only one factor in why a product sells, I get a lot of personal satisfaction seeing my work in a shopper’s cart.
After graduating from Hartford Art School with a BFA in photography, I worked as a designer for Gross Townsend Frank, Cline Davis, Mann and William Douglas McAdams, all pharmaceutical ad agencies. My retail packaging experience began at Macy’s Corporate Graphics Department. In 1990, together with Randy Ludacer, we founded Beach Street Design. As our packaging work grew, we decided to re-name ourselves Beach Packaging Design.
|
|
|
|
|
|
||||